"Marketing is about 𝒃𝒆𝒉𝒂𝒗𝒊𝒐𝒓𝒂𝒍 𝒑𝒔𝒚𝒄𝒉𝒐𝒍𝒐𝒈𝒚 and 𝒎𝒂𝒕𝒉. That's what it's about. And most people love the behavioral psych part but they hate the math part. And they will often try and overcome bad math with some compensating idea. But nothing overcomes bad economics. The graveyard of marketing is bad economics. Whoever figures out how to spend the most to acquire leads and sales wins -- they buy speed, they buy scale, they buy discouragement of competition, and they buy sustainability. But most marketers try and spend as little as humanly possible to get a customer. All that guarantees is that they get crappy customers and they don't get enough of them." ~ Dan Kennedy
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The 𝒑𝒔𝒚𝒄𝒉𝒐𝒍𝒐𝒈𝒚 piece is usually the missing link for most business owners and entrepreneurs. Meaning: their marketing is usually driven by the way 𝒕𝒉𝒆𝒚 𝒇𝒆𝒆𝒍 about their product or service, not by the way their 𝒑𝒓𝒐𝒔𝒑𝒆𝒄𝒕 𝒇𝒆𝒆𝒍𝒔 about the problem they are experiencing. This creates a disconnect from the first impression.